Power to the People
Wednesday, February 18, 2009 at 4:32PM 
Fashion trends for Fall/Winter 0809 were heavily influenced by self-expression due to the explosion of user- generated content, interactive campaigns, and inclusive television shows such as American Idol.
These social media platforms have allowed individuals to gain and share knowledge, give opinions, make change and even create movements. As a result, there has been a shift in power from the brand to the public.
Now, companies are scrambling to find new approaches to enhance their brand, share their perspective, and last but not least to gain “street cred”.
One method on the rise is the production of short films. They may feature a behind the scenes or a fictional story to express their brand statement. A short list of labels have jumped on this band wagon, there will be many more to follow.
Among them is fashion label Zulema. This is a great example of a brand that has taken a creative approach to reaching out and connecting with their peers. They recognize the power of multi media and use this tool to express and illustrate their point of view.
Check out this concept film "Virtual Self" Part 1 created under Art Collective Deux Conceptualiste Noir. It features Zulema's Spring 2009 fashion line while discussing the subject at hand.
Some others venturing down this path...
Karl Lagerfeld Chanel/Paris-Moscou Movie
Christina Aguilera "Keeps getting better" for Target.
Madonna for Louis Vuitton LV making of Spring Summer 2009 Campaign.
Yves Saint Laurent Erotic Fashion Film.
Stay tuned for more articles related to this trend.
Reader Comments (12)
I propose not to wait until you get big sum of cash to buy goods! You should just get the home loans or short term loan and feel yourself free
I took a fancy to a pair of pants on-line, so I ordered for it and waited. Numerous days later, I was pretty cheerful that pair of replica handbags was sent to my home. Nevertheless to my disappointment, its dimension was too modest for me. So I known as the very store operator to tell him that the very dimension on the pants was wrong and hoped that he would take responsibility for it. Finally, he promised to send me another pair and yet told me to pay the very postage. Then I paid the very postage and sent the very pants of wrong dimension back to him. However, he made a mistake once more. This time the very dimension is too huge. I had no way and yet to call him once more and told him that I would make a complaint in the internet if he didn’t solve my trouble. At last, the very store operator paid the very postage and sent me another replica ysl handbags with no mistake. It took me so a long time to acquire my items and price me much far more funds due to fault of that store operator and yet not me.replica iwc|
This is a good article,thank you for your share,I like it very much.Our products are superior in quality and moderate in price and are sure to be saleable in your market Hermes dogon wallet
freelance writer
immensely no road of charging anything. Shopping is certainly a ed hardy divine offering presented to us important bloom from the heavens Ed Hardy Mans Beach Short immensely no road of charging anything. Shopping is certainly a cheap clothes shops divine offering presented to us important bloom from the heavens cute cheap maternity clothes immensely no road of charging anything. Shopping is certainly a cheap ladies watches divine offering presented to us important bloom from the heavens cheap ladies watches immensely no road of charging anything. Shopping is certainly a cheap herve leger dress divine offering presented to us important bloom from the heavens herve leger
th, you entry the circumstances spoliate besides also the snatch Hermes watches make-believe from 18k ruddy gold, automated movements and azure glass. Rolex Geneve leather th, you entry the circumstances spoliate besides also the snatch cheap high quality watches make-believe from 18k ruddy gold, automated movements and azure glass. high quality omega watches th, you entry the circumstances spoliate besides also the snatch chanel 2.55 make-believe from 18k ruddy gold, automated movements and azure glass. cheap chanel th, you entry the circumstances spoliate besides also the snatch christian louboutin knockoffs rolando make-believe from 18k ruddy gold, automated movements and azure glass. ron ron christian louboutin
Winter belongs Canada, because there has cheap canada goose
If you like ugg boots, yeah,I just said cheap ugg boots on sales.
Michael jordan is my hero. I like the cheap jordans shoes.
Red cheap mocler jacket wrote out my heart in of enthusiasm.
In winter, on the snow ground, wear the cheap timberland boots heartily play.
Yes. Also , there are firends who wear cheap supra shoes. Because it's really very nice, and very cheap.
Wow, shoes! This is a shoes store. Sales cheap nike shoes cheap nike shoes, cheap jordans, nike air max, nike shox shoes, nike dunk high heels, asics onitsuka tiger, mbt shoes, cheap ugg boots, Christian Louboutin Boots.All kinds of sports shoes, fashion shoes.
Save 20-70% On cheap nike shoes ,
jordans for cheap,
cheap ugg boots,
cheap adidas shoes,
cheap asics shoes,
cheap mbt shoes, with Free Shipping at cheaponshoes.com.
Sales discount louboutin 2011 new style and louboutin pumps , christian louboutin designner louboutin shoes, louboutin men sneakers. free shipping and Tax-free.
Yes this christian louboutin store sales Christian Louboutin Shoes.
High Heel Shoes High Heel Shoes
Dunk High Dunk High
Air Jordan Retro Air Jordan Retro
christian louboutin christian louboutin
louboutin pumps louboutin pumps
christian shoes christian shoes
christian louboutin christian louboutin
louboutin pumps louboutin pumps
christian shoes christian shoes
Air Force Bases Air Force Bases
High Dunks High Dunks
Nike Air Force 1 Nike Air Force 1
Cheap Timberland Cheap Timberland
Mens Timberland Mens Timberland
Yves Saint Lauren Yves Saint Lauren
Sunglasses Hut Sunglasses Hut
Sunglasses Cheap sunglasses cheap
cheap jordans cheap jordans
air jordan retro air jordan retro
beats studio beats studio
<h1>ugg bailey button sale<h1>
<h1>ugg bailey button chestnut<h1>
<h1>ugg classic tall sale<h1>
<h1>ugg classic tall grey<h1>
<h1>ugg classic short sale<h1>
<h1>ugg classic short grey<h1>
<h1>ugg classic tall sale<h1>
<h1>ugg classic tall navy<h1>
<h1>ugg classic short sale<h1>
<h1>ugg classic short black<h1>
<h1>ugg bailey button sale<h1>
<h1>ugg bailey button bomber<h1>
<h1>ugg classic cardy sale<h1>
<h1>ugg boots sale<h1>
<h1>ugg classic cardy sale<h1>
<h1>ugg classic cardy black<h1>
<h1>ugg bailey button triplet sale<h1>
<h1>uggs outlet<h1>
<h1>ugg bailey button triplet<h1>
<h1>ugg boots sale uk<h1>
<h1>ugg boots clearance<h1>
<h1>louis vuitton outlet<h1>
<h1>the north face outlet<h1>
<h1>uggs for cheap<h1>
<h1>uggs on sale<h1>
<h1>ugg boots sale<h1>
<h1>uggs on sale<h1>
<h1>ugg boots outlet<h1>
<h1>ugg boots clearance<h1>
<h1>ugg boots sale<h1>
<h1>cheap ugg boots<h1>
<h1>ugg for cheap<h1>
<h1>ugg boots outlet<h1>
<h1>uggs outlet<h1>
<h1>uggs outlet<h1>
<h1>uggs for cheap<h1>
<h1>uggs for cheap<h1>
<h1>ugg boots sale<h1>
<h1>ugg boots sale uk<h1>
<h1>uggs on sale<h1>
<h1>ugg boots clearance<h1>
<h1>ugg boots clearance<h1>
<h1>ugg boots outlet<h1>
<h1>ugg boots sale<h1>
<h1>louis vuitton outlet<h1>
<h1>coach purse outlet<h1>
<h1>coach purses outlet<h1>
<h1>coach purse<h1>
<h1>coach purses<h1>
<h1>cheap coach purses<h1>
<h1>coach outlet store online<h1>
When 1st receiving the boots from ugg boots outlet, you should very first check to see that the boots are in brand new condition. One can by no means be too picky when purchasing UGG boots. As soon as you see that the boots are in brand new condition ugg bailey button, you'll be able to begin the caring procedure for your ugg bailey button.Inspect the component in the sole where it meets the heel. On the real Ugg Australia boots, they have a flush join ugg boots sale, meaning the sole style gradually tapers off into a flat heel. On their fake ugg bailey button sale counterparts, they typically meet at a ridge along with a solid line clearly shows exactly where sole along with the heel meet.Inspect the part in the sole where it meets the heel. On the real ugg bailey button triplet, they've a flush join, which means the sole design gradually tapers off into a flat heel. On their fake counterparts, they usually meet at a ridge plus a solid line clearly shows ugg outlet store sole along with the heel meet.Ugg Australia Argyle boots might be worn slouched or full up. They go best with tights, jeans, a comfy sweater and just about any casual outfit. These will surely be the hottest selling Ugg boots this fall and winter and surely grow to be harder and harder to locate as the cold season comes in ugg classic tall sale.The origins of Uggs are really disputed with both Australia and New Zealand claiming to ugg bailey button triplet sale the originators with the Ugg boot. The term ugg classic short sparkles are in fact a generic term in those countries despite the fact that in the rest in the world the copyright in the term is held by an American business ugg boots clearance.UGG boots appear and really feel wonderful due to the fact in the sheepskin and wool utilised to make every single pair ugg classic short sparkles. Both wool and Sheepskin are very delicate, so your UGGs ought to never be placed in a washing machine or dryer.
Therefore, red bottom high heels Studded Star Privet Sling your back heel reveal come upon with high heels shoes shop online, no subject during which point of life, no subject that you’re weight or thin, cheap pumps and heels stay with you forever.Maybe we could completely grasp like this, 2 highly, proportional, ganjames
Mulberry Handbags has become the first line of the brand Mulberry Bags, and their success is not measured in Mulberry UK action, Mulberry Sale has had a long investigation and analysis, continuous Mulberry Handbags Sale improvement and enrichment has Mulberry Bags UK a huge trend Mulberry Alexa in the world as the most representative and Mulberry Bayswater critical success factors that Mulberry Clutch Bags pattern bags may not interchangeable, other Mulberry Cross Body Bags, and there's no doubt about Mulberry Hobo. Monogram bag has a recognizable Mulberry Shoulder Bags pattern combinations initials Mulberry Messenger Bags and floral patterns, everyone knows Light-Grey Mulberry Bayswater Anthracite Ostrich Holdalls Bag change that difference, regardless of the Mulberry Daria Clutch Purse Black and no matter what happens, Mulberry Slim Brynmore in Navy Smooth Touch is important to be ignored, and although there are a variety of styles, patterns Mulberry Handbags Charm Roomy Dark Orange is still the center of the design Mulberry Daria Soft Leather Cross Body Bag Purple that will be mainly divided into several obvious reasons.
<p>Own more than 100 years history, Mulberry Bag is most people’s favorite for it’s real leather material and exterior originality. Fashion mulberry design with more pockets, buckles and more beautiful with practical with rivets, make the mulberry popularity worldwide. Specialized in the leather, forged by masterly craft, Mulberry Factory Shop sale Mulberry Handbags, Mulberry Alexa,Bags, Mulberry Bayswater Bags, Mulberry Clutch Bags, Mulberry Purse, Mulberry Hobo Bags,etc. Top quality Mulberry sale in the Mulberry UK Shop, combined with the practical, creating original and leather tactility, Mulberry Handbags UK try to be unique creative design. Full collection of Mulberry Bags with different leather materials and sizes in the Mulberry Bag online shop, mulberry calf leather bags, mulberry ostrich leather bags, mulberry buffalo leather bags,etc. Mulberry oversized, Mulberry big size, Mulberry small size,etc. Welcome to our store, mulberry outlet all kinds of high quality mulberry bags to you, free shipping! </p>
<p>To find a suitable handbags is very important to people’s image, and where to find the most suitable bag to enhance self image? Mulberry Factory shop have full collection of Mulberry Bags let you choose. Luxury British top brand Mulberry own more than 100 years history and has long been recognized for its highly crafted fine leather goods. Use different materials design various Mulberry Bags to meet different people’s need, mulberry calf leather bags, mulberry patent leather bags, Mulberry Buffalo leather bags, Mulberry ostrich leather bags,etc. From oversized mulberry bags to small size mulberry bags, Mulberry Bags are very popular around the world. All kinds of Mulberry leather Bags with stylish style and fashion season, Mulberry Alexa Bags , Mulberry Bayswater Bags , Mulberry Mitzy Hobo , Mulberry Clutch Bags , Mulberry Handbags , Mulberry Mens Bags ,etc. Mulberry bag always keep pace with the trends of the times, so take mulberry leather bag will let you never out of date. </p>
<p> </p>